Hawks Softball Club Flying High
In a recent interview with Hawks Softball Club President, Cheryl Martin, we found out how this club increased their membership numbers from 20 in 2011 to almost 70 in 2015.
Over the last few years, the Hawks Softball Club committee identified a need for a larger presence within their community and campaigned heavily to increase their membership.
The Hawks have enthusiastically pounded the pavement in the Mackay and Beaconsfield regions of Queensland, peppering the town with flyers in shop windows and handing them out at the local markets. In the school holidays, the club held a Come ‘n’ Try day, ran sausage sizzles at Bunnings and Masters, and even made an appearance at the Mackay Sports Expo handing out key rings, pencils and balloons. More recently, the Hawks initiated a push to advertise through mediums such as Facebook, the local paper and the pocket ads newsletter.
All these initiatives have resulted in the club successfully achieving their aim of increasing the community’s awareness of their club, resulting in membership growth. With its increased presence, combined with a welcoming and strong family-oriented culture and environment, Hawks Softball Club has increased their membership numbers from 20 in 2011 to almost 70 in 2015 - a sensational effort!
In the coming months, the club plans to expand its presence on television and implement the Sporting Schools program, and Social 7s competitions. The Hawks’ committee has taken a proactive approach and used the results of the Club Health Check as a guide to start building for the future. The Club Health Check assisted the club with its organisation and governance, allowing them to develop an advertising campaign with an action plan and structure.
The Club Health Check also identified a need for the Hawks to share roles at the club and to implement better planning strategies. Cheryl explained “at the end of each year we sit down and plan out what things we are going to do for the next year. How much money to spend on advertising, trophies, equipment. I think that helps a lot so that we're all on the same page. We now have a Uniform Officer, Equipment Officer, Record Secretary and Fundraising Coordinator. It just makes the jobs a lot easier and more members are involved. As the saying goes many hands make light work.”
The Hawks have also focused on the professional development of its members, encouraging them to take up roles as coaches or scorers, and receive training through scoring clinics and online courses run through the Mackay Softball Association. Cheryl says, “We try to give back to them by paying for courses, if not in full, a part-payment to help out.”
A proactive attitude, teamwork, planning and the implementation of effective strategies has led to the Hawks’ success. Other clubs and associations can also achieve great success as these strategies can be easily replicated. Softball Australia encourages other clubs and associations to follow the Hawks’ lead and we look forward to hearing similar success stories.
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